Smart Delivery & Loyalty Solution for International Bakery & Pastry Network
From seamless order management to innovative loyalty programs, Celadonsoft has delivered an entirely new approach to restaurant network management.
Challenges Solved
- The fragmentation of order channels - it was necessary to combine all restaurants in one network, including online and offline orders, into a single system.
- User’s retention increase - creating the product, we have also decided to implement a complex loyalty system from scratch to not only attract new customers in the app but also make them permanent.
- Integration with POS systems - it was crucial to synchronize offline orders with online loyalty to accounts for all guests of the network.
- Assortment and menu management - all four countries - UK, UAE, Saudi Arabia and Oman - and all restaurants, all products, and all analytics data tables are now combined in one admin panel.
- Optimization of operational processes - reduce the number of manual actions of staff and the costs for management of orders and client base.
Our collaboration began with redesign of web and mobile application for regional network in the Emirates. Today, the project encompasses an application for online cake orders, web applications, delivery apps, and both mobile and web versions of an admin panel for administration and couriers
Design
Components
User Roles We Built
Business owner & managers
- Got a centralized network control panel
- Access to analysis of orders, sales, and effectiveness of the loyalty program
- Ability to flexibly manage user’s experience: campaigns, promotions, bonus levels, menu, and prices
- Fast control of orders and their statuses
- Easy setting action conditions for a specific location
Courier
- Simple application to receive and confirm orders
- Convenient routing system and delivery status
Restaurant customers
- Convenient order via mobile or web application
- Participation in loyalty program (levels, bonuses, achievements)
- Personalized recommendations based on order history
- Ability to receive bonuses via QR code scanning at the POS
- Sync all purchases in one account
Key Modules & Features
Single-Order Confirmation Ordering System
Online orders from mobile and web apps synchronized with restaurants network, instantly confirmed and relayed to the relevant restaurant once it was placed
POS Integration for Menu Data Sync
Synchronization of menu, orders and discounts with existing cashier systems
User Behavior Analytics for Customized Loyalty Program Suggestions
Multi-level system of bonuses and achievements (annual, regular, disposable) with advanced user behavior analytics, integrated in both web and mobile versions
Admin Panel
Centralized management of menus, orders, shares and loyalty programs
Courier App
Mobile application for delivery and order status updates
Analytics & Reporting
Order, sales and customer data collection and examination for business owners
Technology stack used:
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3 months for the MVP
- Built a sustainable backend architecture for processing online and offline orders, integration with POS and implementation of complex loyalty logic.
- Developed user-friendly interfaces for clients (web + mobile), admins and couriers with intuitive product design.
- Provider QA & Testing of all modules' stability, including scenarios with offline-POS integration.
- Included the process of step-by-step development: from MVP (online orders) to extended ecosystem (loyalty, analysis, delivery).
- Thanks to our broad expertise, we helped to build a complex loyalty program that will retain users on multiple levels.
Team Composition
Results & Impact in Figures
- Nearly 10,000 registered users in a single client database across all countries, allowing you to launch large-scale campaigns and personalized offers.
- About 600 orders per month through online channels (web & mobile), including the UK, UAE, Oman - with instant confirmation and delivery via courier application.
- Growth of the average check due to personalized recommendations and bonus program by almost 18%.
- 28 restaurants merged into a single digital ecosystem - in the UK, UAE, Saudi Arabia and Oman. All points work according to the same standards of menu, loyalty, and analytics.
- About 7% of active users place orders monthly - thanks to personalized offers and achievements system in the app.
- Reduction of order processing and menu update time from hours to minutes due to centralized panel and process automation.
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