Multiregional Bakery Franchise Management and Delivery Solution
A full-featured delivery ecosystem for a regional bakery chain operating across North and South America. The system connects customers, store managers, and delivery personnel through tailored apps and admin panels — ensuring order sync, real-time updates, and full control across 70+ locations.
Chalenges Solved
- Multi-region receipt and distribution of orders with dynamic location-based store assignment.
- Multilingual customer interface (English/Spanish).
- Full integration of each delivery chain module with internal POS system.
- Customizable diverse loyalty system: coupons, benefits, tier (user levels), offline loyalty program, coupons, promo codes, points, QR codes, gifts, etc.
- Own fleet full cycle delivery management solution to take an absolute control on the delivery flow.
- Automated marketing and user retention strategies based on the collected by app user data.
- End-to-end business management tools for franchise distribution.
- Inventory-integrated product catalog sync across web, admin panel, and customer apps.
- Acceptance of payments by all means and currencies (including crypto).
- Adaptable delivery terms with state-of-availability areas.
Today, we continue our collaboration. We're not just refining existing features — we're also building dazzling new ones that take the entire experience to the next level.
User Flows We Built
For Customers:
A multilingual mobile and web applications for ordering and tracking deliveries from restaurants, with support for authorization through social networks, tale-out function, loyalty program and coupons for three countries.
For Delivery Men:
An application that automatically distributes orders to the nearest available couriers, and help them navigate and manage order taking into account delivery areas with main and additional restaurants.
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For Admins:
A control panel with analysis of customers, sales, and couriers has been created, synchronized with the accounting system and access rights for coordinated work of all services.
For the Whole Client’s Network:
A full service delivery ecosystem preventing an overload of restaurants and couriers, with deeply user-captivating loyalty program, live updates of delivery status, integrated with third-party foreign platforms.
Key Modules & Features
Multiplatform Ecosystem
Web application (PWA), mobile iOS/Android applications for customers and couriers to realize delivery from both sides, administration panel to manage the entire system.
Order Management
Complete cycle: creation of orders by customers, automatic assignment to the nearest store and courier, tracking delivery in real time, processing recurring orders.
Excellent User Experience
Product catalogue, multilingual interface (EN/ES), simplified registration via social networks (Facebook, Google, Apple ID)/email, delivery/pickup options, diverse loyalty program, online/offline coupon system - every step for maximum users' retention.
Zone Mapping Engine
A delivery logic based on around zones, subzones, and dynamic routing to avoid inconsistent restaurant load and increase delivery capacity volume.
Integration and Synchronization
Synchronized catalog of goods between all components, integration with Inventory System, Product API and Payments API, connection of external delivery platforms DoorDash/Postmates for the USA.
Included Marketing Tool
Tracking new and current customers with all retention data, storing and analyzing sales volumes (especially delivered goods), couriers performance statistic.
Strategic Approach to Infrastructure
Centralized management of goods, users, orders, taking into account scalable architecture to support network growth.
Design
Components
Design
Components
Technology Stack Used:
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MVP with all core functionality in 6 months + 3 months
for advanced loyalty program.
Full product release in 9 months.
- Business logic mapping & product architecture
- UX/UI for all user types: customers, operators, admins, delivery men
- Backend, mobile, and PWA development
- QA testing and launch support
- Iterative delivery with clear priority-based roadmapping
Team Composition
Results & Impact in Figures
- Reduced the cost of creating an order (acceptance, delivery, distribution) by 3 times
- Doubled the number of online orders from 35,000 orders per month to 70,000
- Increased the user retention from 50 to 70%
- 70+ restaurants across 2 countries onboarded
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